Npower signs cricket deal

February 2001
Marketing Event;Feb2001, p13
Reports on the sponsorship deal contract signed by utility supplier Npower with the England and Wales Cricket Board. Details on the sponsorship agreement; Information on the promotion of the cricket sports.


Related Articles

  • Npower in England cricket deal talks. Kleinman, Mark // Marketing (00253650);11/2/2000, p1 

    Reports that Great Britain-based energy supplier Npower is negotiating with the England and Wales Cricket Board (ECB) about taking over from Cornhill Insurance as title sponsor of England's home test matches. Expiration of the Cornhill deal; Impact of the sponsorship on Cornhill's...

  • ECB to target wider fan base. Kemp, Ed // Marketing (00253650);1/28/2009, p2 

    The article reports on the plans of the England & Wales Cricket Board (ECB) to capitalise the domestic cricket to attract new fans in Great Britain. The capitalisation of the domestic cricket will include a home Ashes series and the ICC Twenty20WorldCup, through the launch of a "Cricket in the...

  • Npower talks to RFU over Premiership.  // Marketing Week;11/4/2004, Vol. 27 Issue 45, p7 

    The article reports that Energy company npower is in talks to take over the 5 million pound-a-year sponsorship of the rugby Premiership from Zurich, Switzerland, in a move that throws further doubt on the utilities provider's longstanding association with cricket. An npower source suggests the...

  • Npower to back Norwich City FC.  // Marketing (00253650);7/12/2006, p4 

    The article reports on a three-year sponsorship deal signed between Npower and Norwich City Football Club in Norwich, England. Npower made the decision in order to compete with rival power supplier E.ON's deal with Ipswich Town Football Club. The deal includes Npower Canary Energy branding that...

  • Npower ambushes rivals with stadium sponsorship.  // Marketing Week;11/23/2006, Vol. 29 Issue 47, p5 

    The article reports that utility brand npower has signed a year-long affinity partnership with Cardiff, Wales-based Millennium Stadium to gain sports sponsorship deals. The deal will allow npower to host the FA Cup final in 2007 at one of the two stadiums including Millennium stadium and Wembley...

  • Npower threatens to quit over cricket sponsorship.  // Marketing Week;2/5/2004, Vol. 27 Issue 6, p10 

    Reports on England & Wales Cricket Board's (ECB) crisis talks with long-standing partner npower, which threatened to withdraw from sponsorship of the Twenty 20 Cup club tournament after the Board took steps to sign a title sponsor for the event. Npower's claim that a clause in its contract...

  • Npower eyes rebate after Test match debacle. Kemp, Ed // Marketing (00253650);8/23/2006, p3 

    The article reports that the headline sponsor of domestic test match cricket in England, Npower, may forward a compensation claim as the final match of the 2006 Npower Series between England and Pakistan was abandoned. Npower will take the final decision after seeing how the International...

  • Npower hunts agency to handle online drive. Kemp, Ed // Marketing (00253650);6/1/2006, p6 

    The article reports that utilities company Npower is searching for a digital agency to develop an eCRM and customer recruitment program as it steps up its investment in online marketing. The company has sounded out a number of digital agencies about the assignment, which will focus on building...

  • …As npower lambasts cricket governing body.  // Marketing Week;8/5/2004, Vol. 27 Issue 32, p7 

    Reports that the England and Wales Cricket Board (ECB) has come under pressure after long-standing sponsor npower expressed concern over the lack of leadership at the top of the organization. Organization's renegotiation talks with major sponsors at a time when there is speculation that England...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics