TITLE

WKD finishes sampling tour

PUB. DATE
February 2001
SOURCE
Marketing Event;Feb2001, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information the marketing campaign created by Field Marketing agency for the alcoholic beverage products of WKD company. Discussion on the sampling campaign of vodka and other drinks in England; Target consumers of the product; Views on the print advertising of the company.
ACCESSION #
4095899

 

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