Virgin Ventures To The States

Mendez-Wilson, Deborah
February 2001
Wireless Week;02/12/2001, Vol. 7 Issue 7, p26
Trade Publication
Focuses on the efforts of virtual network operators (VNO) to re-invent reseller's image in the market. Plan of Virgin Mobile USA to launch a wireless service in the United States (U.S.); Reason why the VNO trend is not popular in the U.S.; Steps that must be taken by Virgin to succeed in the U.S. wireless market; Marketing strategy of the company.


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