TITLE

Store promotions: Start thinking out of the box

AUTHOR(S)
Allegrezza, Ray
PUB. DATE
February 2001
SOURCE
Furniture/Today;02/12/2001, Vol. 25 Issue 23, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the promotions launched by furniture stores. Innovation in Jordan's commercials that suggest that furniture shopping is fun; Examples of store promotions that have proven effective for retailers like Ethan Allen Inc.
ACCESSION #
4092932

 

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