TITLE

New ad efforts: Winners and dogs

AUTHOR(S)
Sloan, Carole
PUB. DATE
February 2001
SOURCE
Furniture/Today;02/12/2001, Vol. 25 Issue 23, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the effort by furniture makers to speak directly to their consumers. Variety of forms used to open up the industry; Advertising campaigns launched by companies like Drexel Heritage, Ethan Allen Inc. and La-Z-Boy Inc.
ACCESSION #
4092927

 

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