Toyota: Brushing aside industry's sales slump, dealers plan how to sell new youthful products

Rechtin, Mark
January 2001
Automotive News;1/29/2001, Vol. 75 Issue 5913, p3
Trade Publication
Reports on Toyota Motor Corp.'s research on whether to have special marketing efforts and salesperson training for specific product segments. Company's decision by August 2001 on how to implement its sport-utility and youth dealerships; Plan for the separation of zones in dealerships for sedans, trucks, sport-utilities and youth-oriented vehicles.


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