TITLE

Toyota: Brushing aside industry's sales slump, dealers plan how to sell new youthful products

AUTHOR(S)
Rechtin, Mark
PUB. DATE
January 2001
SOURCE
Automotive News;1/29/2001, Vol. 75 Issue 5913, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Toyota Motor Corp.'s research on whether to have special marketing efforts and salesperson training for specific product segments. Company's decision by August 2001 on how to implement its sport-utility and youth dealerships; Plan for the separation of zones in dealerships for sedans, trucks, sport-utilities and youth-oriented vehicles.
ACCESSION #
4092452

 

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