TITLE

Cadillac dumps ampersand from ads

AUTHOR(S)
Cantwell, Julie
PUB. DATE
January 2001
SOURCE
Automotive News;1/29/2001, Vol. 75 Issue 5913, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the strategy of the Cadillac brand to improve its marketing in 2001. Removal of the ampersand from the company's advertisements; Withdrawal of sponsorships of flower and garden shows including the minimization of the company's presence in the Senior Professional Golf Association Tour; Products launched by the company.
ACCESSION #
4092449

 

Related Articles

  • Cadillac will ‘Rock and Roll’ in new direction. Guilford, Dave // Automotive News;1/21/2002, Vol. 76 Issue 5967, p28 

    Reports the advertisement campaign of automobile company Cadillac. Features of the advertisements; Details of the product line of Cadillac; Types of vehicles appealing to the United States market.

  • Cadillac broke ice. Treece, James B. // Automotive News;2/5/1996, Vol. 70 Issue 5644, p10 

    Cites Cadillac's advertisements in Japan which compared its cars' quality rating with those of Toyota's and Nissan's Lexus and Infinit models in the United States. Taboo against comparative ads.

  • Caddy Gives Escalade SUV Heavy Focus. Irwin, Tanya // Brandweek;04/02/2001, Vol. 42 Issue 14, p6 

    Focuses on the plan of the company Cadillac for the promotion of the redesigned 2002 Escalade automobile. Features of the sport utility vehicle; Concept of the advertising campaigns.

  • Bouquets.  // Executive Female (0199-2880);May/Jun96, Vol. 19 Issue 3, p23 

    Praises the advertisements by Cadillav that feature Olympic gold swimmer Janet Evans. Description of the ad.

  • Cadillac gives Draft direct-to-women job. Hodges, Jane // Advertising Age;3/17/1997, Vol. 68 Issue 11, p44 

    Informs that General Motors Corp.'s Cadillac Motor Car Division has hired Draft Direct Worldwide, Chicago, Illinois to handle a direct marketing campaign targeted at women for its Cadillac DeVille. Reason why Draft won the account; The appeal of the campaign.

  • Upscale drivers. Serafin, Raymond // Advertising Age;2/26/1996, Vol. 67 Issue 9, p30 

    Relates that Cadillac, a subsidiary of General Motors Corp., has had great success marketing its cars via sponsorship of the Senior Professional Golfer's Association Tour. Golf as a popular venue for auto sellers because of the wealthy demographics and passion associated with the sport;...

  • CROSSING GUARD. Irwin, Tanya // Adweek New England Edition;4/29/2002, Vol. 39 Issue 18, p36 

    Focuses on the request of Elwyn Tinklenberg, transportation commissioner of Minnesota, for the pull out of the Cadillac Escalade television advertisement where two trains stopped as the car crosses the railroad tracks. Impact on viewers of the commercial according to Tinklenberg; Statement...

  • Cadillac Minisite Puts User In Virtual Driver's Seat. Mara, Janis // Adweek Eastern Edition;5/28/2001, Vol. 42 Issue 22, p34 

    Reports that General Motors' unit Cadillac plans to launch a minisite on its Web site as of May 28, 2001. Features of the Web site-based advertising.

  • Cadillac calls on fashion for its goodies. Geist, Laura Clark // Automotive News;12/8/2003, Vol. 78 Issue 6070, p22F 

    Taking a cue from rivals Lexus and BMW, Cadillac has begun selling high-priced items from famous luxury goods makers that carry the Cadillac logo. The new direct-to-consumer program offers a wide variety of high-end products. "It's a natural outgrowth of our current positioning and the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics