Cadillac dumps ampersand from ads

Cantwell, Julie
January 2001
Automotive News;1/29/2001, Vol. 75 Issue 5913, p2
Trade Publication
Reports on the strategy of the Cadillac brand to improve its marketing in 2001. Removal of the ampersand from the company's advertisements; Withdrawal of sponsorships of flower and garden shows including the minimization of the company's presence in the Senior Professional Golf Association Tour; Products launched by the company.


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