It's a milk thing

February 2001
Progressive Grocer;Feb2001, Vol. 80 Issue 2, p12
Trade Publication
Reports on the plan of the Coca-Cola Co. to test several milk-based concepts in 2001. Factor that led to the plan; Information on the marketing effort of the company; Countries in which the company will focus its efforts.


Related Articles

  • Coca-Cola dives into milk market. Collings, Olivia // B&T Magazine;7/4/2008, Vol. 58 Issue 2665, p4 

    The article offers information on the Australian flavoured fresh milk market and the entry of Coca-Cola into the flavoured milk market. The Coca-Cola brand Goulburn Valley Milk is reported to be launching in Adelaide on September 18, 2008. National Foods being the dominant company in the market...

  • NOTEWORTHY INTRODUCTIONS.  // Dairy Foods;Mar2005, Vol. 106 Issue 3, p18 

    Presents news concerning the dairy products industry in the United States as of March 2005. Expansion of J&J Snack Foods Corp.'s licensing agreement with Coca-Cola Co.; Launching of Velda Farms' plastic bottles of fat-free and low-fat milk products under the brand name Healthy Cow.

  • Don't pull the wool over your eyes. Christian, Glenys // New Zealand Dairy Exporter;Dec2015, Vol. 91 Issue 5, p16 

    The article discusses views of Ian Proudfoot, of dairy company KPMG, regarding the significance of using new equipment by the dairy industry, as of December 2015. It states that Proudfoot cited the example of acquiring the wool company Fairlife by the beverages firm Coca-Cola, and mentions that...

  • Coke to teach modern management techniques.  // Asian Business Review;Apr96, p23 

    Reports on Coca-Cola's establishment of the Coca-Cola Business Management School at Shanghai's Fudan University to help train Chinese managers for its increasing China operations.

  • Coke closes in on new theme. Sloan, Pat; Wells, Melanie // Advertising Age;6/29/1992, Vol. 63 Issue 26, p1 

    Reports that Coca-Cola Co. is working on a new global campaign for Coca-Cola Classic and considering a new slogan for its troubled Diet Coke. Handling agency is McCann-Erikson, Worldwide; Possibility of `The spark is real'; Other considerations; Background and additional speculations.

  • This is not niche marketing: Coke exec.  // Advertising Age;6/29/1992, Vol. 63 Issue 26, ENVIRONMENTAL MARKETING pS-8 

    Presents the views of John C. Reid, director of environmental affairs for Co ca-Cola Co., on the environment and where marketers need to go from here. Challenge that must be met with a new set of rules for fulfilling the customers' needs; Trying to fashion something to fill `the environmental...

  • Is it still OK to say OK? Frank, John N. // Beverage Industry;May94, Vol. 85 Issue 5, p8 

    Comments on the line extensions of Coca-Cola's new product called OK. Effect on restaurant staff.

  • Coke returns to its contour roots with Zyman. H.S.M. // Beverage Industry;Jun94, Vol. 85 Issue 6, p35 

    Presents a corporate profile on Coca-Cola Company. Sales from 1992 to 1993; Worldwide soft drink volume; Packaging; Marketing schemes; Advertising promotions.

  • Cola warriors. Miller, Hilary S. // Beverage Industry;Nov95, Vol. 86 Issue 11, p28 

    Reports on Coca-Cola Beverages' marketing strategies aimed at regaining market share lost to Cott Beverages, returning the company to profitability and rebuilding the company's stock status in its operations in Canada, undertaken under the leadership of its President and Chief Executive Officer...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics