TITLE

Coors low-cal beer launch to go ahead

PUB. DATE
January 2001
SOURCE
Marketing Week;1/18/2001, Vol. 23 Issue 50, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Coors Brewing Co. will continue its planned national launching of its low-calorie beer Coors Light later in 2001 in Great Britain. Testing of the brand in Ireland and Scotland; Advertising of the brand by Banks Hoggins O'Shea/FCB.
ACCESSION #
4089711

 

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