TITLE

Highway to heaven

AUTHOR(S)
Neale, Laura
PUB. DATE
February 2001
SOURCE
Cabinet Maker;02/09/2001, Issue 5224, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the role of information technology on smaller retailers in Great Britain. Efficacy of the information technology in marketing the company as well as the products; Reduction of marketing cost and waste materials; Resultant closer links to suppliers.
ACCESSION #
4087051

 

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