TITLE

TiVo Curbs Spending on Brand Awareness

AUTHOR(S)
Hogan, Monica
PUB. DATE
February 2001
SOURCE
Multichannel News;02/05/2001, Vol. 22 Issue 6, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing partnership between TiVo Inc. and DirecTV Inc. in the United States. Investment of TiVo Inc. in joint promotions; Plans of AOL Time Warner to promote TiVo service; Introduction of AtomFilms titles on TiVo Takes interactive channels.
ACCESSION #
4084335

 

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