TiVo Curbs Spending on Brand Awareness

Hogan, Monica
February 2001
Multichannel News;02/05/2001, Vol. 22 Issue 6, p34
Trade Publication
Focuses on the marketing partnership between TiVo Inc. and DirecTV Inc. in the United States. Investment of TiVo Inc. in joint promotions; Plans of AOL Time Warner to promote TiVo service; Introduction of AtomFilms titles on TiVo Takes interactive channels.


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