TITLE

Does Reverse Marketing Reduce Conflict in Buyer-Seller Relations?

AUTHOR(S)
Plank, Richard E.; Francis, Deborah
PUB. DATE
January 2001
SOURCE
American Business Review;Jan2001, Vol. 19 Issue 1, p76
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines the impact of reverse marketing in the buyer-seller relations. Concept of reverse marketing; Correlation between affective and cognitive conflict; Importance of reverse marketing in the negotiation process between buyers and sellers.
ACCESSION #
4084118

 

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