TITLE

Influence of Data Structure in Choice Modeling: An Empirical Investigation Using Neural Networks

AUTHOR(S)
Yip, Yewmun; Kurubarahalli, Gururaj
PUB. DATE
January 2001
SOURCE
American Business Review;Jan2001, Vol. 19 Issue 1, p67
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Investigates the impact of data structure in choice modelling for an industrial product. Importance of forecasting the brand preferences of consumers; Factor affecting performance of neural network models and logistic regressions; Use of neural network modelling in financial business applications.
ACCESSION #
4084117

 

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