TITLE

Bracing for the Worst, Offering the Best

AUTHOR(S)
Consoli, John
PUB. DATE
May 2009
SOURCE
MediaWeek;5/25/2009, Vol. 19 Issue 21, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that employees of media buying services revised their business forecasting for the "upfront" television advertising sales period for prime time programs for the 2009-2010 season. While the total dollar amount of sales is still expected to decline, the buyers now forecast it would do so by 5 percent rather than earlier double-digit estimates. Buyers attributed this to their belief that new television programs would enjoy good ratings. INSET: WINNERS LOSERS.
ACCESSION #
40830482

 

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