TITLE

Why 'reliable' shows work for CBS

AUTHOR(S)
Steinberg, Brian
PUB. DATE
June 2009
SOURCE
Advertising Age;6/1/2009, Vol. 80 Issue 20, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the CBS Television Network. The network's programming for the 2009-2010 prime time program season primarily consists of long-running programs with high ratings, and new programs which are typical of established genres. CBS lacks the cable television networks and Webcasting outlets of its rival broadcasters, so is more dependent on the advertising revenue which high ratings generate.
ACCESSION #
40743753

 

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