Path to addressable ads goes through virtual zones

Oz, Ran
June 2009
CED;Jun2009, Vol. 35 Issue 6, p16
Trade Publication
The article discusses the importance of implementing virtual zoning to enhance television advertising in the current economic downturn. It states that virtual zoning leverages infrastructure that enables operators to deliver maximized granularity with a scalable and migratory path. It also explores the advantages of virtual zoning including its applicability to systems, allow industry to advance its advertising, and offer increased addressability with low spending requirements.


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