TITLE

Path to addressable ads goes through virtual zones

AUTHOR(S)
Oz, Ran
PUB. DATE
June 2009
SOURCE
CED;Jun2009, Vol. 35 Issue 6, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of implementing virtual zoning to enhance television advertising in the current economic downturn. It states that virtual zoning leverages infrastructure that enables operators to deliver maximized granularity with a scalable and migratory path. It also explores the advantages of virtual zoning including its applicability to systems, allow industry to advance its advertising, and offer increased addressability with low spending requirements.
ACCESSION #
40729412

 

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