TITLE

TOO BIG TO IGNORE: Branded ice cream--the time is now

AUTHOR(S)
Ritchie, Hal
PUB. DATE
January 2001
SOURCE
FoodService Director;01/15/2001, Vol. 14 Issue 1, p95
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the market for branded ice cream in food service operators. Estimated value of the frozen dessert market; Space requirements for an ice cream unit; Importance of building an alliance with major ice cream brands.
ACCESSION #
4065010

 

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