TITLE

Cingular chooses recognizable figure for branding campaign

AUTHOR(S)
Meyer, Dan
PUB. DATE
January 2001
SOURCE
RCR Wireless News;1/22/2001, Vol. 20 Issue 4, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the branding campaign of United States' second-largest wireless operator, Cingular Wireless. Reason for using the image of Jack as emblem; Television debut of the brand name; Uses of the advertising campaign.
ACCESSION #
4058213

 

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