Dot-coms take a pass on Super Bowl ads

Donahue, Ann
January 2001
Daily Variety;01/26/2001, Vol. 270 Issue 40, p6
Trade Publication
Reports the efforts of Internet businesses to place advertisements on Super Bowl football game in the United States. Impact of the advertisements on stock trading; Significance of advertising campaign to customer relations; Expenditures in Super Bowl advertising campaign.


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