TITLE

Dot-coms take a pass on Super Bowl ads

AUTHOR(S)
Donahue, Ann
PUB. DATE
January 2001
SOURCE
Daily Variety;01/26/2001, Vol. 270 Issue 40, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the efforts of Internet businesses to place advertisements on Super Bowl football game in the United States. Impact of the advertisements on stock trading; Significance of advertising campaign to customer relations; Expenditures in Super Bowl advertising campaign.
ACCESSION #
4056683

 

Related Articles

  • Dotcom frenzy will encourage clients to look elsewhere. Beale, Claire // Campaign;02/04/2000, Issue 5, p20 

    Comments on the advertising campaigns mounted by Internet-based firms at the 2000 Super Bowl. Budgets of online firms for advertising; Projected percentage growth of online advertising spending by 2002; Price of a 30-second advertisement.

  • Post-Game Wrap Up. Dill, Mallorre // Adweek Southeast Edition;02/07/2000, Vol. 21 Issue 6, p20 

    Focuses on the opinion of the public on the advertising campaign shown at the Super Bowl XXXXIV. Top campaigns that have been named memorable by people; Internet companies that have been named with memorable advertisement; Implication of the campaign on people.

  • Ad-o-rama. Lippert, Barbara // Adweek Southeast Edition;02/07/2000, Vol. 21 Issue 6, p30 

    Focuses on the winners and losers advertising campaigns at the Super Bowl football game. Features of the campaign created by Chiat/Day for Apple Computer Corp.'s Macintosh computer; Advantages of the Oxygen campaign in the 2000 advertising standing at the game; Purpose of the Super Bowl campaigns.

  • Hornsby's, Blue Diamond tie in for Super Bowl redux.  // Brandweek;11/10/97, Vol. 38 Issue 42, p5 

    Reports on an advertising campaign in the 1997 Super Bowl which occurred as the result of a joint promotion by Hornsby PubDraft Ciders and Blue Diamond Growers. Features of the campaign; Methodology used in the promotion.

  • Pepsi takes top spot in US SuperBowl poll. Enrico, Dottie // Campaign;01/30/98, Issue 5, p3 

    States that Pepsi-Cola is set to enjoy one of the biggest advertising campaigns runs due to its investment in the annual US SuperBowl football final in 1998. Description of the advertising campaign; Who created the ad; Cost of the advertising air time on television.

  • SUPER BOWL AD REVIEW. Wheaton, Ken // Advertising Age;2/4/2013, Vol. 84 Issue 5, p20 

    The article reviews a series of advertisements that aired during the Super Bowl football game in February 2013 including "The Big Pitch" from electronics company Samsung, "Get Happy" from car company Volkswagen, and "Asking Amy" from electronics retailer Best Buy.

  • Upward Bias. Gottesman, Alan // Adweek Midwest Edition;02/05/2001, Vol. 42 Issue 6, p11 

    Focuses on the advertising trend during the 2000 Super Bowl XXXV. Growth of the advertising industry; Justification for the expenses of companies; Analysis made by the research crew at Credit Suisse First Boston.

  • Animal Instinct.  // Adweek New England Edition;01/22/2001, Vol. 38 Issue 4, p38 

    Describes the advertising campaigns that were featured on Super Bowl football games in 1992, 1995 and 1997. Animals that were used for each campaign.

  • Super spot Sunday. Bayer, Cary // Advertising Age's Creativity;Dec97, Vol. 5 Issue 10, p38 

    Opinion. Suggests that advertising campaigns should be improved in an effort to gain more interest in the January, 1998 Super Bowl game. Use of slow-motion replays; Reference to the Giants defeat by the Bills.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics