March 2009
Las Vegas Business Press (10712186);3/30/2009, Vol. 26 Issue 13, pP6
The article looks at the strategies adopted by nonprofit organizations in Nevada to alleviate impact of economic crisis in 2009. In February, the Keep Memory Alive Foundation hosted a celebrity-filled benefit that raised a large sum for the Cleveland Clinic Lou Ruvo Center for Brain Health. The Jewish Federation, which operated as an umbrella fundraiser for many groups, is said to have spent more time cultivating small donors. The Nevada Cancer Institute has resorted to online social networks and blogs to get its message out.


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