Instead of cutting marketing, find ways to do it for less

Belz, Kassi
March 2009
Las Vegas Business Press (10712186);3/9/2009, Vol. 26 Issue 10, pP22
The article looks at the impact of cutting marketing budgets on companies. According to the author, it is a short-term fix that can have long-term implications on a company's success. According to a study by McGraw-Hill Research, companies that consistently advertise even during recession perform better over the long term. The author recommends that executives should consider more cost-effective ways to reach audiences.


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