TITLE

Instead of cutting marketing, find ways to do it for less

AUTHOR(S)
Belz, Kassi
PUB. DATE
March 2009
SOURCE
Las Vegas Business Press (10712186);3/9/2009, Vol. 26 Issue 10, pP22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article looks at the impact of cutting marketing budgets on companies. According to the author, it is a short-term fix that can have long-term implications on a company's success. According to a study by McGraw-Hill Research, companies that consistently advertise even during recession perform better over the long term. The author recommends that executives should consider more cost-effective ways to reach audiences.
ACCESSION #
40538976

 

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