TITLE

Instead of cutting marketing, find ways to do it for less

AUTHOR(S)
Belz, Kassi
PUB. DATE
March 2009
SOURCE
Las Vegas Business Press (10712186);3/9/2009, Vol. 26 Issue 10, pP22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article looks at the impact of cutting marketing budgets on companies. According to the author, it is a short-term fix that can have long-term implications on a company's success. According to a study by McGraw-Hill Research, companies that consistently advertise even during recession perform better over the long term. The author recommends that executives should consider more cost-effective ways to reach audiences.
ACCESSION #
40538976

 

Related Articles

  • Is your business really ready for the economic recovery? MOUNCE, DONALD A. // Inside Tucson Business;7/12/2013, Vol. 23 Issue 6, p12 

    The article offers the author's insights on the significance for businesses to understand economic recovery to guide one's business to success. The author cites a McGraw-Hill Research study in 1985 on economic recovery, which focused on advertising costs, revealing the importance of public...

  • Adam Salzer. Salzer, Adam // J@pan Inc.;Summer2009, Issue 86, p08 

    An interview with Adam Salzer, executive chairman of Salzer Consulting. When asked of his methods for turning companies around, Salzer explained that initially he would do scoping study and find out whether the problem can be fixed and then he proceeds to designing the process and conditions for...

  • Study results stress need for frequent, repetitious ads.  // Marketing News;2/8/1980, Vol. 13 Issue 16, p14 

    Focuses on the results of studies made by Laboratory of Advertising Performance, a division of McGraw-Hill Research in New York, on recall for advertisements in the U.S. Drop in the memory for advertisements; Measurement of aided and unaided recall for several advertisements; Details of the...

  • Recession Resolution. Peters, Tom // Sales & Service Excellence Essentials;Jun2012, Vol. 12 Issue 6, p10 

    The article offer several suggestion for coping up with recession in market which includes taking care of oneself and encouraging others to do the same, avoiding people with negative thoughts to the maximum extent and start celebrating success no matter small or big.

  • Here are six people at McGraw-Hill Research to call about your marketing, advertising, and communications research needs.  // Marketing News;5/18/1982, Vol. 15 Issue 24, p6 

    The article presents information on marketing, advertising, and communications research experts at McGraw-Hill Research. Ann Graham-Hannon and her group is experts in industrial marketing research. They can help in measuring company and brand images and effectiveness of advertising and sales...

  • Strategic gains from investing in training during a recession.  // Personnel Today;4/8/2003, p27 

    Examines the strategic benefits of investing in employee training during a recession. Capital investment in a learning management system; Improvement in levels of service; Transformation of compensation program.

  • Evaluation of Financial Results of Industrial Enterprises Activities on the Basis of Creating Dynamic Normal. Viktorovna, Babenko Inna; Sergeevna, Belousova Larisa // Middle East Journal of Scientific Research;2014, Vol. 21 Issue 11, p2030 

    Enterprise development is reflected in the dynamics of its economic indicators. Therefore, for the construction of the integrated index of cost-effectiveness analysis it is advisable to use ordinal scale, representing ordering of measuring objects in accordance with the identified preference...

  • Influencing the Bottom Line:. Hackos, Joann T. // Intercom;Jan2012, Vol. 59 Issue 1, p10 

    The article looks at case studies that show the role of information architecture in enabling business success. A 1982-1983 research by Janice Redish and Judy Ramey looks at the potential of OASIS DITA requirements in cutting costs and increasing return on investment of companies. The Net...

  • Prologue: Taking Aim at Building Nine.  // End of Office Politics as Usual;2001, preceding p1 

    The article offers information on how Microsoft Corp. became successful despite the constantly changing industry. It states that Microsoft attained its success after it was able to manage the rivalry between its two marketing groups which is the Microsoft Office and Microsoft Windows. It adds...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics