In slump, low end treated like high end, but to what end?

Stutz, Howard
February 2009
Las Vegas Business Press (10712186);2/16/2009, Vol. 26 Issue 7, pP4
The article deals with the strategy of hotels and casinos in Las Vegas, Nevada to gain profits in light of the recession being experienced by the U.S. It notes that they are cutting room rates to the 1980s prices and offering two-for-one tickets for expensive shows. The effect of the strategy on investors, according to gaming analyst Joel Simkins, is discussed.


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