Mend the gap

Bradwell, Peter; Reeves, Richard
April 2009
People Management;4/23/2009, Vol. 15 Issue 9, p24
The article explores how employers can utilize social networking Web sites to encourage innovation and business development. It emphasizes the need for firms to recognise the importance of informal social dynamics. It outlines some of the implications if social networking sites are used improperly by business organisations. It presents the reasons behind the vitality of social networking platforms. It relates the findings of a research which examined the social networking technologies of several business organisations.


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