Retailers embrace cause marketing to drive traffic, help charities

Warren, Melissa
February 2009
Las Vegas Business Press (10712186);2/23/2009, Vol. 26 Issue 8, pP25
The article focuses on the adoption of cause marketing as an approach to drive customer traffic and help charities. Among the retailers in Las Vegas, Nevada that rely on cause marketing are fashion designers Tory Burch, Christian Louboutin and Anaya Hindmarch, Piazza Sempione and Whole Foods Market. Benefits of charitable shopping events and cause marketing for both retailers and charities include the building of a positive and philanthropic image for luxury retailers, increased brand awareness and provision of quality, value-priced products.


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