Sparkle fades at MAGIC trade show

Spillman, Benjamin
February 2009
Las Vegas Business Press (10712186);2/23/2009, Vol. 26 Issue 8, pP14
The article reports on the decline in the number of attendance to two editions of the MAGIC, formerly the Men's Apparel Guild in California trade show and convention, held in Las Vegas, Nevada. The impact of the economic downturn or a shift in the way people do business are cited as questions which organizers must reflect. Changes to the event include the elimination of exhibits in the South Hall or in the parking lots and reduction in the number of days the show is staged.


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