TITLE

Car problem? Dial the dealer direct

AUTHOR(S)
Robison, Jennifer
PUB. DATE
February 2009
SOURCE
Las Vegas Business Press (10712186);2/9/2009, Vol. 26 Issue 6, pP14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the television advertisements launched by car dealer Ed Bozarth for his Ed Bozard Nevada #1 Chevrolet car dealership. Bozarth added his cellular telephone number in the television spots. By airing his number, Bozarth can monitor how well-viewed a newscast or a game is by the number of telephone calls he receives. According to Bozarth, majority of the calls he receive came from people in bars.
ACCESSION #
40537980

 

Related Articles

  • Euro ad puts Peugeot in front. Garrett, Jade // Campaign;08/27/99, Issue 34, p14 

    Reports on the leading television commercials selected by a cross-section of adult audiences in Great Britain from August 13-15, 1999. Dominance of car brands; Peugeot 306 car advertisement from Euro RSCG Wnek Gosper; Appeal of the Fiat Punto car spot by D'Arcy to broad range of jurors.

  • PRODUCTION GUEST REVIEW.  // Advertising Age's Creativity;Jun2001, Vol. 9 Issue 5, p39 

    Evaluates various television commercials in the United States, compiled in June, 2001. 'Subway' for the chocolate bar Snickers; 'Start the Commotion' for the Mitsubishi automobile; 'Aqueduct' by Volkswagen.

  • Isuzu looks to pick its spots. Curry, Sheree R.; Rechtin, Mark; Henderson, Shirley // Advertising Age;5/15/2000, Vol. 71 Issue 21, ps52 

    Discusses how American Isuzu Motors is decreasing television advertising spending. Its shift from advertising on prime time network shows to alternative cable programs; How SFM Media will place Isuzu's advertisements; How Isuzu hopes to target less consumers more frequently. INSET: TV's UPFRONT.

  • Vauxhall Corsa Pop art.  // Campaign;2/5/2010, Issue 5, p5 

    The article reports on the launch of a television advertisement for Vauxhall Motors Ltd.'s Corsa automobile by Delaney Lund Knox Warren in Great Britain, which focuses on pop art references.

  • LEGATO'S LABORATORY. Goldman, Michael // Millimeter;Sep2005, Vol. 33 Issue 9, p31 

    Details the creation of a Ford SUV commercial by visual effects expert and filmmaker Rob Legato. Transformation of the basement of his Pasadena, California home into a laboratory for his preferred method of filmmaking; Use of a variety of two-dimensional effects to complete the illusion of a...

  • Europe's auto advertisers make TV No. 1. Wright, Chris // Automotive News Europe;6/17/2002, Vol. 7 Issue 12, p33 

    Focuses on the popularity of television (TV) as a medium for car advertising in western Europe as of June 2002. Number of TV advertisements scheduled by carmakers across the region during the first five months of 2002; Amount spent by carmakers on TV advertising in 2000; Features of the...

  • Speeding to the rescue.  // Advertising Age;4/27/1998, Vol. 69 Issue 17, p3 

    Presents images from the television advertising campaign for Ford Motor Co.'s Ford Division. Details of the commercials created by Zubi Advertising.

  • ABC, Honda revive cast commercial.  // Advertising Age;11/18/1991, Vol. 62 Issue 49, p28 

    This article details the media strategy of a spot television cast commercial for American Honda Motor Co. aired at ABC television network in the U.S. ABC is using television actor Craig T. Nelson to plug the integrated program and product promotion called Coach's Corner. The thirty-second spots...

  • Alternative Advertising Formats for Cable Television. Keown, Charles F.; Freunschuh, Leslie // Current Issues & Research in Advertising;1985, Vol. 8 Issue 2, p175 

    In a factorial experiment using two lengths of time (2½ and 4 minutes) and two types of format (segmented—individual story line for each product, and nonsegmented—single story line for all products), student subjects were shown cable television commercials featuring five...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics