It's more than penny pinching

February 2009
Las Vegas Business Press (10712186);2/2/2009, Vol. 26 Issue 5, pP26
The article discusses the programs that retailers offer to its customers such as discount coupons, loyalty programs, contests and layaway programs. It notes however that these programs are less important to consumers and that they prefer to be wooed and spoiled. A survey conducted by consulting firm Cavallino under the Gordman Group reveals that consumers intend to spend less in 2009. The National Retail Federation conference shows that the sales index for the week ended January 10, 2009 fell by 2.3% compared with 2008 figures.


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