Moving beyond vanilla

May 2009
Employee Benefit News;May2009, Vol. 23 Issue 6, p22
The article discusses ways of communicating health care strategy with diverse groups of employees. The entry notes that interactive video, text messaging and online decision support tools should be integrated in creating dialogue with employees about employee health benefits. The section cites that enlisting champions at every level of the company ensures ongoing communication and ownership of the health programs, while targeted communications for certain age or ethnic groups can help increase a company's return on investment in health care.


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