TITLE

THE FIRST STEP TO CHANGING DOCTORS' PERCEPTIONS IS TO START LEARNING

AUTHOR(S)
Leeds, Dorothy
PUB. DATE
June 2009
SOURCE
Pharmaceutical Representative;Jun2009, Vol. 39 Issue 6, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents tips on how to change the doctors' perception towards medical sales representatives. One strategy that a sales representative should have is the Presidential approach bringing the heart and value towards a doctor's practice. Further, building trust bond and engender respect has also have to be considered by representatives so doctors can feel the presence of best interests at heart and that there is no mere selling that is happening.
ACCESSION #
40521976

 

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