Karlsrud, Mike
May 2009
LabTalk;May/Jun2009, Vol. 37 Issue 9F, p30
Trade Publication
The article offers marketing tips for optical laboratory sales representatives. It notes that a proposition of a product or service should show beneficial to both the doctor and the patient. As stated, products are frequently described using facts and not with benefits. Other suggestions include the use of a hand-written note describing the possible impact of the product on their business and making value proposition clear, concise and having a positive high impact.


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