TITLE

Automakers dropping network TV as rates rise

AUTHOR(S)
Cantwell, Julie
PUB. DATE
January 2001
SOURCE
Automotive News;1/22/2001, Vol. 75 Issue 5913, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the panel discussion, titled 'Marketing, Media and the Internet: Who Loses,' at the Automotive News World Congress. Agreement of marketing officials of various automobile companies not to pay higher advertising rates for the year 2001; Automakers' reduction of their spending on traditional media in order to spend more on the Internet and event marketing.
ACCESSION #
4048267

 

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