Saturn's Vue: Attract owners, current and past

Cantwell, Julie
January 2001
Automotive News;1/22/2001, Vol. 75 Issue 5913, p20
Trade Publication
Reports on Saturn's marketing of its 2002 Vue sport-utility through direct mail. Target market; Sending of invitations offering automobile show tickets; Saturn and its advertising agency, Publicis & Hal Riney's collaboration for a tag line for the Vue.


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