TITLE

Honda ads must catch 'X' factor

AUTHOR(S)

Cantwell, Julie

PUB. DATE

January 2001

SOURCE

Automotive News;1/22/2001, Vol. 75 Issue 5913, p20

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Focuses on the marketing approach of the American Honda Motor Co. for its Model X sport-utility concept. Features of the sport-utility; Target market; Sponsorship of active, outdoor events.

ACCESSION #

4048240

 

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