TITLE

Honda ads must catch 'X' factor

AUTHOR(S)
Cantwell, Julie
PUB. DATE
January 2001
SOURCE
Automotive News;1/22/2001, Vol. 75 Issue 5913, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing approach of the American Honda Motor Co. for its Model X sport-utility concept. Features of the sport-utility; Target market; Sponsorship of active, outdoor events.
ACCESSION #
4048240

 

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