TITLE

Car cameos help makers build brand identity

AUTHOR(S)
Cantwell, Julie
PUB. DATE
January 2001
SOURCE
Automotive News;1/15/2001, Vol. 75 Issue 5912, p36R
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the development of brand identity by automakers in the United States. Marketing trends.
ACCESSION #
4048177

 

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