DCA Targets Diversity for Kmart

Irwin, Tanya
January 2001
Adweek Midwest Edition;01/22/2001, Vol. 42 Issue 4, p14
Trade Publication
Focuses on the television commercial created by Don Coleman Advertising for Kmart Corp. which features gospel singer CeCe Winans. Cities in the United States where the advertisement will be aired; Message of the campaign; Plan of Kmart to partner with Smithsonian company in creating a rolling museum which will highlight African American achievements.


Related Articles

  • New campaigns. Gazdik, Tanya // Adweek Midwest Edition;11/17/97, Vol. 38 Issue 46, p44 

    Presents the television commercial developed by Dan Coleman Advertising for Kmart Corp. Theme; Target audience.

  • Kmart broadens 'Stuff of Life' reach. Smith, Jennette // Crain's Detroit Business;4/8/2002, Vol. 18 Issue 14, p21 

    Reports the launching of the television commercial of Kmart Corp. in Southfield, Michigan. Effort of the company to emerge from bankruptcy; Appeal of the campaign to multicultural customers; Description of the commercial.

  • Hope springs eternal: CME puts celebrities on the road to Kmart. Jensen, Trevor // Adweek Midwest Edition;10/27/97, Vol. 38 Issue 43, p3 

    Highlights a television commercial from Campbell Mithun Esty which promotes the `Big Kmart' store concept. Cameo appearance of comedian Bob Hope in the advertisement; Description of the 6--second TV ad; Other celebrities to be featured in the advertisement.

  • Kmart targets Hispanic shoppers with new commercials. Frederick, James // Drug Store News;9/21/98, Vol. 20 Issue 15, p6 

    Focuses on two television commercials released by Kmart Corp., which targets Hispanic mothers. Features of the commercials; Comments from a Kmart spokesperson; Indication that Castor Advertising, a New York based advertising company produced the two advertisements.

  • Martha Stewart goes to college. Gazdik, Tanya // Adweek Midwest Edition;08/10/98, Vol. 39 Issue 32, p5 

    Reports on the plans of Kmart company's to launch a television commercial for its Martha Stewart Everyday collection, which will target returning college students and their parents. Features of the television advertisement; When the advertisement will be aired; Comments from Laura Mahle, Kmart...

  • Bargain Basement. Lippert, Barbara // Adweek New England Edition;3/4/2002, Vol. 39 Issue 10, p28 

    Reviews the television advertisements of Kmart. Focus on the values the company wants to be associated with; Participation of director Spike Lee in the creation of the campaign; Presentation of the lines stated in the advertisements.

  • Janimation Lights Kmart.  // SHOOT;11/23/2001, Vol. 42 Issue 47, p10 

    Presents the television advertising for Kmart Corp. in the U.S. Concept of the campaign by Don Coleman Advertising agency; Composition from Terry Fryer Music; Sound design by Buffalo Nickel Studios.

  • Initial problem.  // Advertising Age;5/4/1998, Vol. 69 Issue 18, p63 

    Presents images from the television advertising campaign for Kmart, featuring country singer Garth Brooks. Details of the advertisements which were created by Campbell Mithun Esty.

  • The work guest review.  // CREATIVITY;Jul/Aug2002, Vol. 10 Issue 6, p28 

    Features several television commercials. Overview of the Fishbowl commercial of Blimpie International; Concept of the Wisdom advertisement of Kmart; Effectivity of the Drum commercial for Starbucks.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics