TITLE

DCA Targets Diversity for Kmart

AUTHOR(S)
Irwin, Tanya
PUB. DATE
January 2001
SOURCE
Adweek Midwest Edition;01/22/2001, Vol. 42 Issue 4, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the television commercial created by Don Coleman Advertising for Kmart Corp. which features gospel singer CeCe Winans. Cities in the United States where the advertisement will be aired; Message of the campaign; Plan of Kmart to partner with Smithsonian company in creating a rolling museum which will highlight African American achievements.
ACCESSION #
4040688

 

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