Bayer Boosts BBDO

Baar, Aaron
January 2001
Adweek Midwest Edition;01/22/2001, Vol. 42 Issue 4, p14
Trade Publication
Reports on the additional advertising assignments transferred by Bayer company from Euro RSCG Tatham agency to BBDO Chicago. Brand products of Bayer to be handled by BBDO; Reasons for the selection of BBDO without undergoing an account review; Bayer accounts handled by BBDO Worldwide.


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