Prestone Taps McCann for Integrated Campaign

Irwin, Tanya
January 2001
Adweek Midwest Edition;01/22/2001, Vol. 42 Issue 4, p11
Trade Publication
Focuses on the selection of the agency McCann-Erickson to handle the advertising account of the Prestone company set for autumn in 2001. How McCann won the account of the company; Assignments included in the advertising account; Goal of Prestone's advertising campaign.


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