TITLE

Prestone Taps McCann for Integrated Campaign

AUTHOR(S)
Irwin, Tanya
PUB. DATE
January 2001
SOURCE
Adweek Midwest Edition;01/22/2001, Vol. 42 Issue 4, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the selection of the agency McCann-Erickson to handle the advertising account of the Prestone company set for autumn in 2001. How McCann won the account of the company; Assignments included in the advertising account; Goal of Prestone's advertising campaign.
ACCESSION #
4040681

 

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