TITLE

Michigan Shop Coins New Name

AUTHOR(S)
Irwin, Tanya
PUB. DATE
January 2001
SOURCE
Adweek Midwest Edition;01/22/2001, Vol. 42 Issue 4, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the decision of advertising agency TraverRohrback to change its name to Copper. Significance of its new name; Decision of the agency to open an office in Indianapolis, Indiana; How the idea for the name change came about; Clients of the agency.
ACCESSION #
4040665

 

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