Michigan Shop Coins New Name

Irwin, Tanya
January 2001
Adweek Midwest Edition;01/22/2001, Vol. 42 Issue 4, p10
Trade Publication
Deals with the decision of advertising agency TraverRohrback to change its name to Copper. Significance of its new name; Decision of the agency to open an office in Indianapolis, Indiana; How the idea for the name change came about; Clients of the agency.


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