Big Red Pushes New Formula

Baar, Aaron; Beirne, Mike
January 2001
Adweek Midwest Edition;01/22/2001, Vol. 42 Issue 4, p10
Trade Publication
Focuses on the advertising campaign created by BBDO Chicago agency for the Big Red Gum of Wrigley company. Message of the advertisement; Information on the campaign featuring the Clyde character launched by the company in year 2000; Highlights of the campaign.


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