TITLE

Big Red Pushes New Formula

AUTHOR(S)
Baar, Aaron; Beirne, Mike
PUB. DATE
January 2001
SOURCE
Adweek Midwest Edition;01/22/2001, Vol. 42 Issue 4, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign created by BBDO Chicago agency for the Big Red Gum of Wrigley company. Message of the advertisement; Information on the campaign featuring the Clyde character launched by the company in year 2000; Highlights of the campaign.
ACCESSION #
4040663

 

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