TITLE

Verizon Starts Another Review

AUTHOR(S)
Baar, Aaron
PUB. DATE
January 2001
SOURCE
Adweek Midwest Edition;01/22/2001, Vol. 42 Issue 4, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising account review conducted by Verizon Wireless. Request for proposals distributed by the company to advertising agencies; Move of advertising agency Campbell Mithun to defend its Southwest regional business account of the company; Branding account awarded by the company to Bozell without a review.
ACCESSION #
4040653

 

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