Employer branding still makes its mark

Brockett, James
March 2009
People Management;3/12/2009, Vol. 15 Issue 6, p12
The article analyzes the importance of employer branding in companies during recession. Regarding the success of KPMG in terms of its positive reputation, Rachel Campbell, head of people at the company, explained that they value internal communications with their people and make their leadership visible. Susan Yell , human resource (HR) director at Iceland, shared that the firm's employer brand and consumer brands are centered on the family. A comment from Tom Crawford, head of internal communications and engagement at E.ON, is included.


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