Sugar urges firms to hire apprentices during the slump

Phillips, Lucy
March 2009
People Management;3/12/2009, Vol. 15 Issue 6, p8
The article discusses the views of business tycoon Sir Alan Sugar and Secretary of State for Innovation, Universities and Skills John Denham about hiring apprentices during recession in Great Britain. Sugar asserted that apprentices are a company's investment and managers in the future and they will become meaningful staff when trained properly. Denham explained that hiring apprentices is a cost effective way of getting a highly skilled and loyal employee.


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