TITLE

Back on track

AUTHOR(S)
Theodore, Sarah
PUB. DATE
February 1998
SOURCE
Beverage Industry;Feb98, Vol. 89 Issue 2, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reveals the plans of Triarc Beverage Group to launch a comprehensive marketing plan for its Royal Crown (RC) and Diet Rite beverage brands. List of beverage brands of Triarc; Management problems suffered by the RC and Diet Rite brands; Number of countries where RC is distributed; Forecast on the market share of RC in 1998. INSETS: The rite track;RC, it's all-American.
ACCESSION #
402799

 

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