TITLE

Microsoft Launches $250 Mil. Campaign

AUTHOR(S)
Norton, Justin M.
PUB. DATE
January 2001
SOURCE
Adweek New England Edition;01/22/2001, Vol. 38 Issue 4, p67
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the advertising campaign launched by McCann-Erickson/A&L for Microsoft Corp. Target market of the campaign; Features of the campaign; Tagline used in the campaign.
ACCESSION #
4025413

 

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