TITLE

BT Customers Receive Mixed Messages

AUTHOR(S)
Quigley, Paul
PUB. DATE
January 2001
SOURCE
Wireless Week;01/22/2001, Vol. 7 Issue 4, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the confusion among customers of British Telecommunications PLC regarding the company's advertising campaign for its pay-phone and mobile Internet telephony services in Great Britain. Implications of the company's advertising campaign on the wireless communication industry; Aim of the advertising campaign; Advantages of wireless telephones over pay-phone services.
ACCESSION #
4024626

 

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