Cingular's 'Jack' Has Much To Say

Mendez-Wilson, Deborah
January 2001
Wireless Week;01/22/2001, Vol. 7 Issue 4, p8
Trade Publication
Focuses on the advertising campaign of Cingular Wireless company in the United States. Cost of the advertising campaign; Description of the figure used in the campaign; Theme of the advertisements; Significance of the advertising campaign on the market position of Cingular in the wireless telecommunication industry.


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