TITLE

Cingular's 'Jack' Has Much To Say

AUTHOR(S)
Mendez-Wilson, Deborah
PUB. DATE
January 2001
SOURCE
Wireless Week;01/22/2001, Vol. 7 Issue 4, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign of Cingular Wireless company in the United States. Cost of the advertising campaign; Description of the figure used in the campaign; Theme of the advertisements; Significance of the advertising campaign on the market position of Cingular in the wireless telecommunication industry.
ACCESSION #
4024624

 

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