TITLE

Azteca eyes launch of 3rd U.S. Hispanic web

AUTHOR(S)
Paxman, Andrew; Sutter, Mary
PUB. DATE
March 1998
SOURCE
Variety;03/16/98, Vol. 370 Issue 5, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the plans of TV Azteca, a Mexican television broadcaster owned by Ricardo Salinas Pliego to launch a third United States Hispanic television network. Azteca's number competitor; Target market of the company.
ACCESSION #
401778

 

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