TITLE

Who gives a flip about terminology? Well

AUTHOR(S)
Thomas, Larry
PUB. DATE
January 2001
SOURCE
Furniture/Today;01/22/2001, Vol. 25 Issue 20, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reflects on the difficulty of coming up with a generic description for all mattresses on the market that do not require turning. Success of Simmons with its 'No Flip' Beautyrest mattress line; Englander's claims of having trademarked the term 'Never-Flip'; Boyd Specialty Bedding's suggested term.
ACCESSION #
4010727

 

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