Drexel sets brand drive

Engel, Clint
January 2001
Furniture/Today;01/22/2001, Vol. 25 Issue 20, p1
Trade Publication
Announces the launch of Drexel Heritage's first national television commercials in February 2001 as part of a multimillion-dollar marketing campaign in the United States. Goals of the campaign; Highlights of the campaign; Features of the commercial; A-level events that will run simultaneously with the television advertisements. INSET: Drexel's plans win dealer applause.


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