Good Business in Bad Times

May 2009
Financial & Insurance Meetings;May/Jun2009, Vol. 45 Issue 3, pS2
Trade Publication
This article discusses the efforts of meetings planners in justifying the need for meetings, especially during economic crisis. Meetings planners are increasingly aware that making the case for their meetings has become an integral part of the jobs. They are facing a perception problem initiated by the general media, stating that these events are excessive, unnecessary and too costly. Destination marketing organizations are helping these planners to prove the need and effectiveness of meetings and their value to the economy.


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